General | 9/18/2025 11:00:00 AM

BLOOMSBURG, Pa. – Bloomsburg Athletics has entered into a new partnership with Genesee Nutrition, a Colorado-based company dedicated to clean, athlete-focused protein bars. This collaboration is designed to enhance Huskies student-athlete performance, recovery, and overall wellness with convenient, high-protein nutrition support.

Bloomsburg becomes the first Pennsylvania State Athletic Conference (PSAC) member to partner with Genesee Nutrition, demonstrating the Huskies' commitment to advancing student-athlete health and performance through innovative sports nutrition solutions.

"We are extremely excited to welcome Genesee Nutrition as the official nutrition provider for the Tyler Horst Nutritional Center," said Director of Athletics Dr. Michael McFarland. "Their clean, healthy protein bars give our student-athletes the fuel they need between classes and after workouts. Genesee's mission aligns perfectly with Tyler's legacy, making them an ideal partner for this center."

As an official nutrition partner of Bloomsburg Athletics, Genesee Nutrition will provide its popular 20-gram protein bars—crafted with natural and organic ingredients, gluten-free, and non-GMO. These bars are designed to give student-athletes the clean fuel they need during training, competition, and recovery.

The partnership also brings additional benefits for the Huskies community, including:

• Exclusive team pricing for year-round access to Genesee products.
   
• Resale opportunities that allow athletics to generate new revenue streams.
   
• Discounts for students, faculty, and fans, extending the impact of clean, reliable nutrition across campus.
   

"At Genesee Nutrition, our goal is to help college athletes unlock their potential with clean, effective nutrition," said Will Carr, founder and CEO of Genesee Nutrition. "Partnering with Bloomsburg gives us the opportunity to support their student-athletes and fuel their success on and off the field."

The Huskies join a growing list of collegiate athletic programs and conferences partnering with Genesee Nutrition as part of its nationwide collegiate partner program. The company currently collaborates with leading NCAA Division II programs such as University of Alabama Huntsville, Colorado School of Mines, Fort Lewis College, Biloa University, and Saint Mary's University.

For more information about Genesee Nutrition's products and collegiate partnership program, visit www.geneseenutrition.com.

About Genesee Nutrition
Genesee Nutrition is a family-owned, Colorado-based company dedicated to fueling athletes with premium nutrition. Committed to redefining the protein bar, Genesee crafts bars that deliver both exceptional taste and optimal performance benefits. Each bar is packed with 20 grams of protein, made from natural and organic ingredients, and is non-GMO and gluten-free. 

Through its Collegiate Partnership Program, Genesee Nutrition supports student-athletes in reaching their peak potential both on and off the field. With a focus on clean, performance-driven nutrition, Genesee Nutrition partners with college athletic programs nationwide to ensure teams have the fuel they need to succeed.

To learn more about how Genesee Nutrition can power your team and student-athletes, visit geneseenutrition.com/collegiate-athletic-nutrition-partnerships.